May 2, 2023
For the 2023 edition of the Arabian Travel Market exhibition, an international travel and tourism event, Dubai-based carrier flydubai has chosen to unveil “The Business Suite”, a highly customised premium business class seat based on Safran’s VUE platform. flydubai's interpretation of VUE will be introduced to a select number of the carrier’s fleet of Boeing 737 aircraft. The new premium business class offering will initially be introduced on aircraft operating on longer haul flights.
flydubai is the launch customer of this brand-new seat for the platform. Close collaboration with JPA Design, a multinational design company operating in the transportation, interiors, and product design arenas, has resulted in a uniquely flydubai, and best-in-class business class seating product. The first aircraft is expected to enter into service by end of the year.
VUE is designed to offer passengers a similar experience to that of the most comfortable wide-body airplanes while maintaining an efficient cabin layout. The name VUE stems from the window-facing experience it delivers, giving each passenger an enjoyable view at all times thanks to reverse herringbone seats layout. This new seat will allow each passenger to benefit from a high degree of privacy, direct aisle access and a long lie-flat bed, setting new standards for single-aisle business class travel in the region. The seat selected by flydubai will be equipped with features such as a door, a wireless charger and customized storage areas. It features a 17.3” RAVE Ultra IFE screen manufactured by Safran.
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“flydubai is committed to investing in innovation and enhancing our customer experience. The introduction of the new Business Suite seat later this year, will offer our passengers added comfort, privacy and the benefits of the latest technologies when they travel with us on longer flights across our growing network.” Ghaith Al Ghaith, Chief Executive Officer of flydubai
“We are very excited to have flydubai as our launch customer for the VUE seat, it has been an exciting journey working together to bring this product to the market for the first time on a Boeing aircraft. flydubai will operate with an outstanding business class seat designed for the best onboard experience on single-aisle longer haul flights". Victoria Foy, Chief Executive Officer of Safran Seats