Unilever Buys 22 Flights on XCOR Aerospace's Lynx Suborbital Spacecraft For Global AXE Campaign
Commercial spaceflight is entering the main stream and looking (and smelling) quite good!
United Kingdom-based Unilever Group (NYSE: UL, Unilever N.V. and NYSE: UN, Unilever PLC), and Space Expedition Corporation (SXC) announced a 22 flight purchase on XCOR Aerospace’s Lynx® Mark II suborbital spacecraft for Unilever’s space-themed AXEApollo™ campaign for the AXE ® brand of men’s cologne, body spray, shower gels and other personal care products.
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Unilever will award the first flight to a lucky winner selected from a drawing just after the Super Bowl on February 3rd, and the 21 other winners will come from a year long, 60 country promotional campaign. That larger campaign includes a 100+ person December 2013 space camp for early stage winners in Orlando called the AXE Apollo™ Space Academy (A.A.S.A.). The campaign also includes legendary Apollo astronaut Buzz Aldrin and a 30 second Super Bowl advertisement.
“When a global brand leader like Unilever makes a significant commitment to a product like our Lynx®, it is a clear sign that commercial spaceflight has entered the main stream of worldwide commerce and truly is the Next Big Thing,” stated Andrew Nelson, Chief Operating Officer of XCOR Aerospace, “Expect to keep seeing more good news from SXC as they ramp up in 2013!”
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Source : XCOR Aerospace