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AkzoNobel Helps Airline Go Plane Crazy

  • the Boeing 737-800 is covered with helpful text playfully pointing out parts of the aircraft
(February 25, 2010) -- The most talked about aeroplane in the world is attracting fans across the globe - all thanks to the zany livery which was applied using products supplied by AkzoNobel Aerospace Coatings.

Operated by short-haul South African carrier Kulula, the Boeing 737-800 - dubbed Flying 101 - is covered with helpful text playfully pointing out parts of the aircraft. For example, the rudder is described as "the steering thingy", while the fuel tanks are called "the go-go juice" and there's a handy label which indicates "radar, antenna and a really big dish inside".

The tongue-in-cheek pea green plane is just one of a fleet expansion of eight Boeing 737-800s being introduced into the low-cost fleet, all of which are being coated with a different livery using products supplied by AkzoNobel Aerospace Coatings.

Kulula Marketing Manager Nadine Damen explained that the branding idea was developed as part of their 2010 strategy to demystify air travel.

"We're delighted that our high performance coatings - that's the clever paint they put on the outside of the plane - are being used in such an eye-catching way," said Steve Pickering (who is a very important person at AkzoNobel Aerospace Coatings). "We hope that the other Kulula aircraft we are supplying products for prove to be equally popular."

Flying 101 went into service on February 13, piloted by "the big cheese (captain, my captain)" and guided by "avionics (fancy navigation stuff)".

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Source : AkzoNobel

Published on ASDNews: Feb 26, 2010


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